Wed 4 Nov 2009
Lime Crime Cosmetics — Is it worth caring about the scrutiny?
Posted by MollyLoretta under Beauty Blog, Product Reviews
[25] Comments
First and foremost, I am going to state I have never given her or her company a dime. Obviously, I am not affiliated since I do not and have not owned any of her products and was never sent any. If I was, I would have given a review. I’m going to try to keep this as fair as possible. If you need elaboration, please let me know.
When the “repackaging scandal” first broke, I chose not to get involved. Now, why didn’t I choose to get involved in the repackaging scandal?
- Buying a single mica, or two micas, and mixing them with fillers and adhesives (iron oxides) is not literal repackaging. Wholesalers sell these ingredients separately, and to include them all she would have to mix them herself. As Jessica Allison states, it only takes a pinch in a pound to make a product’s formulations unique. It’s hard to fight that one. Plus, you can’t copyright a color. And while you can copyright a specific formula, it doesn’t mean those pigments aren’t available to other companies and that they can’t make a near identical product.
- Many companies have duplicates. You can Google MAC eyeshadow duplicates and find a number of duplicates available. Again, you can’t copyright a color. This is nothing new in the cosmetics world. From company to company on the ‘net, and the research I’ve done, her products do at least have a different texture than the other brands, even if they have an identical color.
- While the price to product ratio sucks, this is nothing new as well. You’re paying for a name and an image, not for the product itself. I can’t scorn her for doing something so many other companies do as well.
- Her video about how she formulates her products pretty much answers any and all questions in regards to where her products are made.
- There’s nothing illegal or immoral about using one mica and mixing it with the proper additives if that mica is the color you were looking for to begin with. It wouldn’t be the first company, including many high end brands, that have only used one or two micas to achieve a color.
- As far as her advertising, I’m again going to quote Jessica Allison: “All companies currently (and always will) push the line of truth as far as they legally can to sell their product.” How many mascara ads use false eyelashes? I have yet to find one that doesn’t.
- If you Google for Lime Crime duplicates, you’ll find several suggested duplicates for one color, including multiple TKB duplicates (meaning TKB has duplicates of their own colors).
- Again, I can’t scorn her for something other companies have done, time and time again.
- In addition, I didn’t see why that many people would be surprised by her atrocious business practices since it was the same way when she had her clothing line (Again, you can Google this and filter through the information. There were a lot of unhappy customers.)
As for the lipsticks, I’m unsure, I’ve never tried them. Grey (Gothique) had previously posted a picture of a lipstick box, where people were disputing that the products said “Distributed by Lime Crime,” however, looking at some of my MAC, Nixie, Lancome and L’Oreal boxes, they all say the same thing. This is not evidence of her using a private label.
While I’d be very interested in trying out her lipsticks, I can’t bring myself to pay $16 plus shipping and handling for a lipstick at this point in time — especially if I’m not familiar with the formulation. If anyone would like to send me a tube or two, I’d be happy to give it a fair review and try it out.
Here’s what really bothers me about the whole ordeal:
Xenia’s not only getting angry about people saying she’s repackaging, but at people who offer colors that could, or would, serve as duplicates for hers. Again, duplicates are far from unheard of in this industry. As I said earlier, MAC has plenty of duplicate alternatives found by cosmetic lovers, but you don’t see them threatening anyone with a lawsuit. (Let’s remember duplicate means identical, or nearly identical, and again, every company has them.) While I can understand the irritation regarding the word “repackaging” (please read my list above), the word duplicate should offer no harm to her or her company.
Moving on for my readers to provide you with information to assist in you educating yourselves about the product. Seeing as I’ve only fiddled with a couple Lime Crime eyeshadows purchased by friends, I’ve never purchased them myself I am unable to offer more cost efficient duplicates, so here are some suggestions:
It was brought to my attention that Lime Crime does not allow product reviews that are less than four stars to be posted on their website. I’d like to direct everyone to Make Up Alley’s Lime Crime Reviews, where as long as you register (it’s free) you can post and read honest reviews that are available to anyone looking to purchase. While the reviews may not be posted on Lime Crime, many people do use this to research products. If you had a negative experience this is an excellent place to let people know.
Please keep in mind there have been customers who disliked the product only to be denied returns and have to file a PayPal dispute since Lime Crime does not offer returns on their products.
I recommend using Google to search for Lime Crime duplicates, where many sites have posted swatches to help you make an educated choice in your shopping experience. If you want to save some money, definitely harness the power of Google to find what is most suitable for your wallet. If you choose to purchase Lime Crime, I sincerely hope you thoroughly enjoy your product!






This whole thing is starting to get boring, with people dragging every last thing shes done through the mud…
I don’t agree with her ethics, I think that her makeup line is overpriced, unoriginal, and is absolutely repackaged. I made one post on my blog about my negative experience about limecrime, and I don’t plan on posting any more about it. It’s now up to the customers to find out the truth for themselves, in my opinion.
And oh god that video she posted was indeed painful to watch!! I too find it odd that she hasn’t even onced gone after the person who pretended to be her…unless that was in fact her. None of this is surprising, considering her past exploits.
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MollyLoretta Reply:
November 5th, 2009 at 7:50 am
Exactly how I feel! Plus, if she didn’t want the backlash she shouldn’t have made such a fuss over how hard she worked to make her line “unique.”
I don’t see why people are so surprised given the responses to her clothing, she had shipped out UNFINISHED garments. *Shakes head* This is the one blog I’ve written about her company, and like you, I don’t plan to write more.
I don’t understand the attacks on loose pigment shadows. Really, they’re all the same and so overdone. I’ll stick to trying out new lines that focus more on product than packaging.
Plus, people don’t like other brands, but you don’t see them posting YouTube videos throwing around legal jargon….
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i’m rather new to this entire make-up/micas/loose eyeshadows universe and obviously also noticed xenia’s makeup just after it had launched i think. and then i saw a comparative review of her products with TKB trading micas and some other products. so i never even bothered buying from her. i think you are so right with what you say. she’s got no right to complain and whine – everyone gets what they deserve and if she’s ripping off people and lying to her potential costumers, well then she deserves negative feedback. but on the other hand, if people dont read the ingredients list and compare then they’re just being stupid and its their own fault for buying Xenias products for rip-off prices. but most people (like me) have absolutely no clue of things, so just buy what looks pretty (and i have to admit, the packaging of the repackaged products are awesome!)
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MollyLoretta Reply:
November 5th, 2009 at 7:48 am
I think the fact she is falsely advertising her products as one-of-a-kind is a little ridiculous in the year 2009, when most things have been done. Putting cute packaging on something isn’t unique to the product, you know?
The whole thing is a little ridiculous. I’ve seen plenty of duplicate colors across the board, there’s only so many pigments and so much a company can do. Yet, you don’t hear anyone complaining about these other companies that have colors extremely similar to, let’s see, MAC, because nobody really cares about it, yet they’re doing it to her. I don’t think that is particularly fair. Saying the quality of her products is sub-par and that her business etiquette is awful, well, that IS fair.
At the same time, she needs to watch how she promotes herself in regards to her product. People expect so much more, then are disappointed because it doesn’t deliver.
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Right on, ML!
I myself did a post a few months back comparing retail to “wholesale” pigments, and Lime Crime was among the brands I tested. Yes, I found more than a few dupes in the collection, but as you mentioned, you can find dupes anywhere in any brand. Just because her shades are identical to the naked eye doesn’t mean they’re the same. As I said in my post, it only takes a pinch in a pound to make a color “custom blended.”
Case in point, I’ve seen more than one list of supposed dupes, some of which were the same shades I tested and duped. Oddly, several lists suggest DIFFERENT TKB dupes than I found. I’m a color professional, I have a damn good eye if I do say so myself, but it would appear that there are other dupes out there for the same Lime Crime colors I tested. Meaning, TKB has dupes of it’s own dupes.
As far as her making claims of originality that may seem overblown, I have to say: So what. I worked beauty retail for 14 years, and my fiance works in advertising. Trust me when I tell you that it’s just how the game is played. All companies currently (and always will) push the line of truth as far as they legally can to sell their product.
I, like you and Ashley, wrote my post, as well as a follow up once the storm started up. I don’t plan on commenting again. The information is out there, why do we feel the need to beat people over the head with it?
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MollyLoretta Reply:
November 17th, 2009 at 1:09 pm
I just don’t understand why everyone is freaking out about it. She’s freaking out that people expected more, people are freaking out because they expected more…. It’s just make up.
And while I love make up, it’s not the end of the world if I don’t like something. Example: I found TONS of MAC dupes with Nixie, which only made me love Nixie MORE because then I could get MAC colors, in larger pans, for less money. Seriously. It wasn’t anything to stress out over.
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Whats gotten under my skin lately is how Xenia is now trying to force people to take down their blog posts, and threatening legal action if they don’t do so.
I totally agree with you both that its ‘just makeup’, and their are WAY more important things to worry about…this supposed ‘unicorn queen’ and her shady/ridiculous antics have left a really bad taste in my mouth.
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MollyLoretta Reply:
November 18th, 2009 at 12:43 am
I was unaware she was threatening people with legal action for disliking her products. While it MAY be defamation (though, from my research, it’s unlikely) to say that she is MOST LIKELY repackaging colors (they would have to say that she definitely is, blah blah blah, not, these colors are similar and it appears she may be repackaging TKB pigments)…… Kind of ridiculous.
Her business practices have been atrocious ever since her clothing. I think saying her products have duplicate colors is such a little thing to care about, because every company does. Isn’t anyone on forums anymore where people are ALWAYS looking for dupes of colors? Either better consistency, or better price, just as long as the color is similar, if not exact. I think the last thing people need to be getting on her about is the colors that she carries, and they should focus more on how she carries herself and her business.
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She’s basically threatening to sue anyone who posts a bad review of her product, or anything with comparison swatches. She’s also been bullying blog owners and article writers into deleting negative comments on their posts. That’s the part that pisses me off.
(and let’s not forget the fact that she won’t post reviews for her products on her website that are less than 4 stars … )
You own a business. Not everyone is going to like your products. Some people will think it’s too pricey.
You know how many lists of MAC dupes are out there on the internet? You don’t see them suing everyone who suggests that you could by a different product over theirs.
Someone needs to take this girl down. She totally deserves it.
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MollyLoretta Reply:
November 29th, 2009 at 11:16 pm
This.
I haven’t checked up on the reviews — but are you serious? That’s…. Pretty ridiculous. I would happily host less than 4 star reviews from unhappy customers on my paid site. Pass on the word!
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ugh. One of her cronies attack me on my blog today, calling me a ‘hater’. What a shocker. What I was trying to post on her website the other day in regards to this whole ‘bullying’ thing (which never actually showed up on the site), is that many people were on the fence about this whole thing at first. I was one of them. I was willing to give her the benefit of the doubt…even though I knew about her repackaging, which I also think is lame, but thats not the big issue here…The way that Xenia handled the situation was (and still is) SO unprofessional that I was disgusted. I’ve worked in customer service for years, and I would never treat customers like that.
Unless she reads up on how to treat customers and run a business, her business will fail. It is documented that it is harder to find new customers than it is to keep the ones you have. She made a huge mistake in the way she dealt with this. I want her to just go away, so everyone can get back to some good reads.
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MollyLoretta Reply:
November 29th, 2009 at 11:17 pm
I have people attacking me because I won’t say she’s repackaging pigments. Sorry, if she buys her crap from TKB Trading, or any other wholesale company, she is at liberty to do WHAT she wants with the pigments she receives — if she wants to repackage, unfortunately, it’s completely legal — they’re a wholesaler! It’s like private label cosmetics. Is it frowned upon? Most definitely.
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Ann Reply:
November 30th, 2009 at 7:49 am
She’s free to do as she pleases. What she’s NOT free to do is LIE ABOUT IT.
When her eyeshadows were first released, she went on and on about how she formulated them herself, and how unique they were and how their pigmentation was unprecedented. Turns out, you could by the same pigments from TKB!! How unique is that??
Once she was called out, she tried to say that TKB was copying her! (they have been selling for 10 years!) And she removed all mentions of having made her eyeshadows from her site and blog posts.
She’s free to resell whatever she pleases. She’s just not allowed to totally misrepresent her product.
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MollyLoretta Reply:
November 30th, 2009 at 8:02 am
She has been very, very, very careful when it comes to her promotion. She is completely allowed to claim her unoriginal product as original. It’s completely legal. She doesn’t have to disclose she purchases her pigments from TKB. Technically, if you want to get literal, she’s not repackaging because ordering micas from TKB does not include the other iron oxide fillers that she uses which she adds to the mixture (dilutes the pigment, and adds adhesion, etc).
This isn’t something even new in the cosmetic industry. Every company misrepresents their products. What company doesn’t use false eyelashes in their mascara ads? I can’t name one. Yet, it doesn’t state that they use false eyelashes. The difference is, we’re all well aware that this happens so we don’t complain about it as much.
While I agree it’s total bunk that TKB is copying her (anyone who has a computer and is interested even remotely in cosmetics is aware how long TKB has been around), she doesn’t have to say anything regarding her products. I don’t think she should say her products were formulated in a laboratory, because obviously that is not the case. I can’t imagine her paying so much to make such an inexpensive, mediocre formula. Adding a couple iron oxides doesn’t make a great eyeshadow, and unfortunately that’s all she’s done. She’s done what nearly every expensive make up brand has done — making her customers pay for her name, as opposed to paying for the product. Not a fancy shmancy way to start out (cost should = demand, especially if these WERE made in a lab).
Quite frankly, I’d like to find ANY truly unique cosmetics line. I haven’t found one yet.
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I’d also like to point out that this brand does offer returns on their products. I didn’t like one of my eyeshadows (the color just wasn’t working against my skin tone) and returned it without a problem. In fact, I was really impressed with their customer service. Just my two cents!
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MollyLoretta Reply:
December 25th, 2009 at 7:37 pm
Sorry it took me forever to approve your comment Anna Leigh!
I’m glad they allowed you to return one of your products — all cosmetics companies should. Even in a store it’s hard to tell what the product actually looks like with all that fluorescent lighting. That’s reassuring to hear so thank you for sharing your success story with the business
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Found this on google. Great article.
Let me first say I’ve never owned any Lime Crime products, but I’ve followed her blog for a while after randomly finding it one day.
I think people are making a huge stink over nothing. Most of the anti Lime Crime reviews I’ve found have spent the majority of the review harping on the fact that her colors are “*OMG* exactly like other brands!” and I’ve grown tired of it.
Most makeup brands have similar coloring but that doesn’t mean they’re directly attempting to copy one another. I can understand Xenia’s lawsuits. (Or at least the threatening of legal action.) Many of the anti Lime Crime reviews I’ve read claimed she was taking someone else’s product and sticking it in her own packaging. Not even using private label, but literally REPACKAGING another brand’s cosmeticss.
Also, as long as I’ve been following Xenia, she has NEVER tried to claim that TKB was copying her. I’ll stand corrected if someone can show me a link to her site that states such a thing, but to my knowledge I’ve never seen her make that claim.
It often seems less like an “I hate this product” sentiment and more like the “I hate Xenia” Club. Seems rather malicious me.
I do understand there’s a difference between tearing someone down and exposing shady business practices, but I have no reason to believe (at this time) that she’s as horrible as the dissent claims her to be. I’ve had a few short commuinications with Xenia via email and she’s been nothing but nice and quick with a response.
As for her products looking different in person than they do online, that’s rather typical.
Things always look different in person. No shock there.
Performance-wise the lipsticks may be acting differently as a result of how people are applying them. As Xenia is a makeup artist, I assume she probably uses some different prepwork than the average Jane applying makeup. Primers and such are most likely involved, so of course it would look different as well. Also, application technique can play into it.
I’m not trying to defend Xenia to the death here, but it really does feel like people are blowing things out of proportion and aren’t thinking about this logically.
I’ve also noticed that many people compare the product to MAC, but apparently have no issues with some of the shady practices of the MAC company. (Among them, change in quality of product as well as flooding the market with their makeup “artists” and making it harder for independent artists to find work.)
In one of the main reviews, I think it was Grey’s, she mentions showing the LC products to her friends at a Macy’s counter and their disapproval of the products.
She makes it sound like the girls working at the Macy’s counter are professional artists, but they aren’t. They’re sales associates. Working at a makeup counter doesn’t make you a makeup artist. Just like working in clothing retail doesn’t make me a professional stylist.
I’m a Mark makeup rep, too, but does that make me a professional makeup artist? No. (I also don’t run around screaming and crying about how Mary Kay has similar products or colors.)
Even if the girls were professionals, reviews are always subjective.
Also, the complaints about being overpriced…
Makeup always has one of the largest mark-ups within the fashion industry. The packaging itself costs far more than the lipstick it contains. Everything has a mark-up. Makeup is ALWAYS overpriced. In fact, everything is overpriced. It has to be in order for everyone to make a profit. (first cost, wholesale cost, retail cost) It’s just how the business is.
I meant for this to be a short post but it looks like i’ve gone on a rant. Whoops.
But yes, my point was that this is getting to be made out to be a bigger issue than it is. Blargh.
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Elina Reply:
January 11th, 2010 at 11:39 am
Xenia has repeatedly stated in e-mails (which former customers have shared with the internet community) that the similarities between Lime Crime’s colours and those of companies like TKB are due to the latter copying her “unique” formula.
Also, the women who work at high end make-up counters are indeed professional make-up artists. In fact, it is very likely that they are certified and have taken the time to go to school, which is more than one can say for someone like Xenia. Although she claims to be a “make-up guru,” she has no formal training to speak of.
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MollyLoretta Reply:
January 11th, 2010 at 5:59 pm
Honestly, it depends on the counter. I previously worked at a Lancome counter prior to entering cosmetology school. While they do get training, it’s hard to consider everyone who works there a make up artist. A question they asked me during the interview, “Are you comfortable applying make up on others?” Yes. “Do you know various make up techniques? If not, we will teach you.” Really, they don’t care about training, they’d almost prefer if you weren’t because each company has their own application technique they want you to follow.
The training that they get is mostly through their line (it was paid for us to go to a seminar in which we learned extensively about the product line, and the “Lancome-way” of application). The only time I ever noticed talent come into play was when I applied at MAC, back when they still had applicants bring in a model at the second interview. I hear they don’t do this anymore, and it’s disappointing. I believe every cosmetic company counter should have applicants bring in a model so their skill level can be assessed, however it’s very few and far between it happens.
Either way, I never associate a make up guru with being an actual make up artist. While I think she’s talented at doing looks, do we ever see her doing make up on others? Rarely, if ever. Which is why I would not consider her a make up artist.
As for TKB copying Xenia, that’s a laugh. A big, hysterical, laugh. It’s ridiculous for her to say TKB copied her when it’s pretty obvious it is most likely who her pigments are from. I will say I don’t think she’s business savvy, which is obvious from her making such a statement. One of the many reasons I have not given any money to her company.
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Elina Reply:
January 12th, 2010 at 10:01 am
I concede your point, MollyLoretta. When I was studying to be a makeup artist three or so years ago, it was common for many of the previous graduates of my beauty school to take jobs at makeup counters while also trying to find freelance work. I live in New York City and this was purely my personal experience. I was told (and have so found) that having training helps me get these types of jobs, but it never really occurred to me that things might be done differently elsewhere. I simply took exception to the way Sarah A. was trivializing the women who work at the make-up counters. Their opinion may not be the be all and end all or even an important component of Grey’s Lime Crime review, but I wanted to point out that they aren’t necessarily /only/ sales associates. In my experience, they probably have more working knowledge of makeup artistry than Xenia herself does. And if Xenia can prance around calling herself a model and a makeup artist after doing her own makeup and having some photos taken, then these women deserve the same consideration.
It seems to me that Xenia uses “guru” and “artist” interchangeably. At first I thought she had changed her wording to be more careful, but then I noticed that she still refers to herself as a makeup artist in the “about” section of LimeCrime makeup. But I completely agree with you about the distinction of these two words.
Xenia is not business savvy at all. It might behoove her to take a business class or two. By expecting her customers to believe that TKB-a long standing and respected company-copied from her shows that she does not have much respect for their intelligence. As it stands, she will not be getting any of my money, either.
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MollyLoretta Reply:
January 12th, 2010 at 8:14 pm
I agree with absolutely everything you’ve said. States, cities, and different companies will do business differently (no surprise there), while training does help, it’s often not required as companies have their own way of doing things. Lancome had a specific way they wanted you to apply their foundations, right down to how you held the brush, and the way you used the brush to apply it.
The women who work at make up counters take a lot of time in the business, there are many instances where they are required to travel to learn about specific products and have to get together with other members out of your city, and possibly out of your state. Each sales associate is different, each company is different, and it’s a very difficult job that requires a lot of patient and talent that needs to be recognized.
Hysterical that Xenia would consider herself a make up artist. Guru, sure, she’s talented and inspiring — but I don’t see her talking about her work on brides, for events, or on other people in general. Just on herself.
She’s called her customers names according to some pretty unhappy ones, so I wouldn’t be surprised if she had absolutely no respect for their intelligence.
Again, I agree with absolutely everything you said, and couldn’t have said it better myself.
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Actually you can copyright a colour. ANZ Bank has copyrighted a specific shade of blue, and Cadbury has copyrighted their specific shade of Purple. Under every ANZ printed ad is the sentence “the colour blue is copyrighted by ANZ.”
get your facts right, since you’re trying.
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MollyLoretta Reply:
January 10th, 2010 at 3:35 pm
be, this again applies to a formula. Their specific formula may be copyrighted, however it doesn’t mean other companies cannot obtain the pigments and ingredients used — they just cannot use the same formulation. As previously stated, it takes a pinch in a pound to make the formula unique. It is something I have questioned with copyright offices to ensure I do bring you accurate information. My apologies if the post came off misleading in such a sense!
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For anyone who’s been in the dark or is in denial about Xenia’s constant shady moves, I don’t think that you’ve followed her well enough. Here are some links to get an idea of who she REALLY is:
* http://encyclopediadramatica.com/Doe_Deere
* http://i18.photobucket.com/albums/b143/Kateonastick/LimeCrimeCaughtOut.png
* http://missmeganmaude.livejournal.com/38065.html
* http://lillianfunnyface.blogspot.com/2010/02/run-out-of-cirtrus-based-puns.html
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MollyLoretta Reply:
March 2nd, 2010 at 8:26 am
Thank you for bringing these links to light for us!
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