Fri 25 Sep 2009
Beauty Blog: Choosing the right shade of foundation
Posted by MollyLoretta under Beauty Blog
[4] Comments
Seeing as there is no way I could write this better, I’m going to link to an article by the lovely Jessica Allison, who put exactly how you need to match your foundation: Foundation 101 – Finding your best shade
I’m going to elaborate a bit, but more on the side of undertones. Foundation is not only -literally- the foundation of our make up creations and kits, it’s something that is increasingly difficult for users to match and understand proper shade determination.
Cool, neutral, warm…. There is such an abundance of options at our disposal, which only raises the question for most: Which one am I supposed to use?
Unfortunately, undertone matching goes much further than yellow and pink undertones: there is blue-pink, olive, beige…. It goes on. And on, and on, and on. This fact makes it even more difficult, seeing as we often don’t know our own undertone, and in some individuals, it can be hard to determine.
The easiest way to figure out your undertone is to look at your forearm, and look at your veins. How blue are they? The more blue they are, the more cool your skin tone is, the more green they appear, the more warm your skin tone is. However, the best way to determine undertone is by following Jessica Allison’s tips in order to find the right foundation for you — some foundation formulations are hard to tell whether or not the undertone is warm or cool, and just because it’s labeled a certain way doesn’t necessarily make it so. (L’Oreal True Match has warm, neutral, and cool shades — however the neutral colors tend to look more warm than neutral, and the warm colors more neutral than warm. The cool colors tend to be took pink for most skin tones. Even labels can be deceiving.)
Here is a list of things to keep in mind when choosing a foundation:
- Your undertone. Most skin tones will look best with warm or neutral shades, as cool-toned foundation often tends to appear too pink, and applying cool-toned foundation to a warm face will make your skin look highly unattractive and sallow.
- Avoid foundations that seem to have an orange-y tint. When you get into that medium part of the spectrum, there will often be one or two shades of foundations that look orange. If it looks orange in the bottle, it will have the same appearance on your skin.
- Darker skin tones should avoid foundations that have a high titanium dioxide content. 25 SPF is too much unless it doesn’t use titanium dioxide as the ingredient (there are chemical sunscreens that do not have this effect). Check the ingredient listing to see how far titanium dioxide is from the end, and as always, try it if you must. There is a foundation out there for you if one doesn’t work! Try the darkest you think you would be first, and see where to go from there. If there is any sort of ashy appearance, the foundation uses too much titanium dioxide, and is going to make you look gray — or similar to a corpse. Always go for neutral or warm toned foundations for darker skin!
- Make sure to look at your foundation in natural lighting as well as fluorescent. You want to look good both inside and outside (and not in the typical saying), so you want to make sure it looks good in sunlight — not just in the store.
- Buy your foundation from somewhere that has at least a 30-day return policy on all products — Ulta, Sephora, and most cosmetic counters offer such. Drugstores, Targets, Wal-Marts, and K-Marts do not often let you return opened product just because it doesn’t match (though they should, seeing as the companies really do not mind).
- Make sure it works for you, don’t always expect the make up artist who is matching you, or the sales associate, to be familiar with your skin when they don’t know you, and it’s not theirs. If you can get a sample, do so, if you can’t, read the bullet above!




