This is probably one of the most common questions encountered by a new make up user. To shell out the money and get an eyeshadow base, or not to.
I highly recommend an eyeshadow base, you’ll get some massive benefits from using one. Including:
Your eyeshadow is going to last considerably longer. Many eyeshadow bases are waterproof, or infused with silicone (giving it waterproof-like properties), which also helps create a barrier between your shadow and the oil that naturally comes out on your eyelids.
Your eyeshadow is going to be brighter as well as long-lasting! The color is going to be much more vibrant, and true to the color you see in the pan (or jar). Eyeshadow bases have some great pigment-binding properties, clinging your eyeshadow to it to give you some great color payoff.
You can use your eyeshadow base (at least most of them) in OTHER areas on your face as well. Like, the edges of your nose where your foundation wears off. Or underneath your eye, for those of you who wear eyeliner or eyeshadow underneath your eyes, or have that issue of your mascara running into those itty bitty fine lines! It will help to prevent that, fab, right?
There are many different eyeshadow bases at your disposal, so everyone will be able to find one that they like. My personal favorites are Urban Decay Primer Potion, and Too Faced Shadow Insurance.
Both products are very similar, in texture, performance, and ingredients. The biggest difference would be the packaging (and $1 in price).

Buy Urban Decay’s Primer Potion at Sephora.com!
Meet Urban Decay’s Primer Potion (0.34 oz) I love this product and have been using since 2005 as my #1 eyeshadow base. I love the texture and the color payoff I receive from using it. I’ve worn this through hot summer concert festivals I’ve worked, and it’s definitely done the job! The only quam I have with it is the awful packaging. See that biiiiig round part up by the top? Well, you can’t get the product out of that area, or out of the very bottom thanks to the wand that you use to get it out (this would have been much better in a squeezy tube). You literally have to cut the bottle in half to get the product out, and when I learned this and did it…. The bottle I thought was empty, still had about half of the product left!
Apparently they’re working on a new package. It’s going through different stages of testing right now, so I can’t wait to see what their creative team has come up with!

Buy Too Faced’s Shadow Insurance at Sephora.com!
Too Faced’s Shadow Insurance (0.35 oz) is nearly identical to the Primer Potion (literally, I checked the ingredient list!). I receive the same benefits, only with MUCH better packaging. I love it, though I’m really excited for the new packaging from Urban Decay. Looks like a duel here, ladies!
Of course, there are other options as well.
MAC Paint Pots — these aren’t really intended as an eyeshadow base as much as a cream eyeshadow. I haven’t used them, nor heard the greatest regarding the lastability of the eyeshadow using them. I do like that you can get them in colors, which will add pigment to your eyeshadow getting more color.
MAC Cream Colour Base — I love that these come in colors, but they’re very emollient rich. If you’re going to use them, I do recommend using a real base underneath just to achieve some staying power, or you will crease eventually during the day!
MAC Shadesticks — they’ve phased out a lot of colors, unfortunately, but these really did hold eyeshadow on and the colors made your eyeshadows POP!
MAC Paints — these as well are being phased out due to the new Paint Pots, but I preferred the paints. They dried to a matte consistancy, similar to the Too Faced and Urban Decay bases, only they had pigment. It’s such a bummer they’re being discontinued.
Benefit Boi-Ing Eyeshadow Base/Concealer — I think this creases more than the others, so I’m not a huge fan unfortunately. It does work for some.
Lancome Aquatique — I really like this, however the color is kind of dark, which I don’t feel works well with my brighter eyeshadows, or my increasingly pale skin.
Of course, there’s even more, but those are the most popular in my experience. Try my favorite two! I hope I helped answer some questions dollfaces.
